Procurement of Media Services

nt includes the possibility of extension for up to 2 years. The agreement will be concluded by FMI, but all entities under the Ministry of Defence, including all divisions of the Danish Armed Forces under the command of the Commander-in-Chief of the

The Defence Materiel and Procurement Agency (FMI) under the Ministry of Defence announces a 2-year framework agreement for media services. The agreement includes the possibility of extension for up to 2 years. The agreement will be concluded by FMI, but all entities under the Ministry of Defence, including all divisions of the Danish Armed Forces under the command of the Commander-in-Chief of the Defence, and the Danish Emergency Management Agency are entitled to use the agreement for purchases on its terms and conditions. The primary users are expected to be the Personnel Command and the Home Guard Command. This framework agreement on media services has certain interfaces with FMI's framework agreement on advertising services, so cooperation between suppliers on the two agreements is of great importance for the buyer's marketing efforts to achieve maximum effect. If there is an overlap in the services to be provided under the two framework agreements, FMI will procure the services in accordance with the framework agreement on advertising services. The buyer, however, has the right to purchase similar services from other suppliers. - The agreement concerns media services to support the attraction task in connection with recruitment for the Buyer as well as the Buyer's other needs for media advice or media placement. The agreement will thus be used for strategic media planning, development and execution of media plans and procurement of media space at reasonable prices within most media groups – both online and offline. This includes the Buyer's need for advice within SEM and SE